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SUCCESSION
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O nosso desafio ao arquitetar a marca, é encontrar o caminho que desvende os mitos e tabus que envolvem o SUCESSO e a SUCESSÃO, a gestão financeira e segurança patrimonial como um todo, conectando gerações e gêneros. Por isso, ignoramos os insights iniciais para abraçar as tendências de comportamento e a ideia de conectar numa única palavra, a essência de fato por trás de tudo o que será feito na empresa, uma vez que todos os produtos envolvem Sucesso e Sucessão. Sendo assim, somamos os significados e sentidos dessas palavras icônicas, como espinha dorsal no posicionamento da empresa, usada no inglês: Success + Succession / Therefore, we understand that our challenge when architecting the brand, is to find the path that unravels the myths and taboos that involve SUCCESS and SUCCESSION, financial management and property security as a whole, connecting generations and genres. Therefore, we ignore the initial insights to embrace behavior trends and the idea of connecting in a single